"Before having children, I worked in online marketing at Estée Lauder, and my plan was simple: take one year of maternity leave and then return to my job. It felt like the natural next step. But once I became a mother, I quickly realised that the life I had before didn’t match the life I now wanted. I needed more presence, more calm, a different pace.

My previous job no longer fitted the family life we hoped for, and shortly after, I became pregnant again. It shifted everything. I slowly began finding my own direction — both personally and professionally — and eventually started creating work on my own terms. Studio Fle grew from that place: wanting to create something authentic, warm and in a rhythm that works for our family."

"Coordination, organisation and prioritisation — and in our case, a lot of help from Grandma. It has always been important to us that both our jobs matter, both my husband’s and mine. So we plan our week together and divide the days, making sure we can pick up the boys relatively early so we have long afternoons together as a family."

"The daily art of being a mum.”
— That’s genuinely what it feels like. And honestly, it’s not something I manage every day. I catch myself on my phone even when I want to be fully present with the boys, and it frustrates me.

So I’ve set some rules: no phone in the bedroom at night, and I only switch off airplane mode once both children are at kindergarten. It gives our mornings a calm start. But there are still things I want to improve — especially at weekends."

"If I’m being honest, not really. I like things tidy and organised, and that can be stressful. I know I should learn to leave things undone sometimes and not let mess influence my mood so much. But I’m working on it — slowly and gently."

"There is no typical day anymore. As a self-employed creative, every day looks different. Some days I spend hours editing photos, answering emails and doing accounting. Other days I shoot from morning until afternoon.

Our youngest has only been in kindergarten for four weeks, so we are still finding our new rhythm. It feels strange to have so many hours without the children — and yet the day always seems to jump straight to 2 p.m."

“YOUR JOB IS JUST AS IMPORTANT AS YOUR PARTNER’S.”
— That is my biggest piece of advice. One of the things I appreciate most about my husband is that he has always taken my work seriously — even in periods when it made very little money and I sometimes worked for free to learn. That support has meant everything.
You are equally valuable — both as a parent and in your career."

"There are many things that could help, but I truly believe that every woman can give her all if she wants to. Involve your partner, accept help when it’s available, and follow your own goals. With good organisation, you can achieve a great deal."

"To believe in myself and my ideas. And to never put everything in one basket."